The Nu Austerity (or, the filthy rich vs. the cleanly so)
September 4, 2006, 6:01 am by bottleman. Filed under: magazine watch, simple living.

Welcome to the “Nu Austerity“!

That’s the buzzword one marketer/designer came up with to summarize the apparent trend of people intentionally living simpler lives, more focused on the quality of experience than the quantity of goods they consume. If it’s real, it’d certainly be good news for the environment. But is it real, or is it just another accessory to buy and throw away?

pictures from mags and real estate ads

This simpler lifestyle’s been linked with a resurgence of interest in “clean” “elegant” modern design like the stuff you see in the design porn above [click pic to enlarge] — something that affects me since I’m remodeling a house. The industry, in the form of mags from Dwell to Cottage Living, is pushing a dream house based on a fantasy of a simple life. Is it really different than the other dream houses for other fantasy lives?
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